SS15 Look Book

The SS15 collection combines vibrant, energetic prints and daring colour combinations with a playful mix of the fresh outdoors. Presented in a colour palette of hot neon brights and fruity pastels the 160 piece collection captures the essence of summer. Product options for the season include structured tailored separates, floor skimming maxis, dresses made to flatter the female form and ultra feminine preppy pieces such as the bomber jacket which has been reworked in an energetic floral print for a slouchy, fresh and original feel. 

The SS15 collection is divided into four key trend stories – Vivid Neon’s, Fruity Pastels, Abstract Florals and The Great Outdoors.

Vivid Neons

Neon tones have a notable presence for the season and we see an explosion of brights in green, orange, yellow and pink make a colour statement for SS15. Modern co-ord separates in geometric patterns are combined with statement prints and stand alone pieces in daring colour combinations which define the collection. 

Sweet Pastels

Garden dreams come true with this delicate and feminine story. Clean lines and simple flowing shapes keep emphasis on the elusive colour palette which includes tints of lemon yellow, pistachio green, baby blue and petal pink.

Abstract Florals

As always prints are a pivotal staple in the Almost Famous collection and this story sees a burst of colourful prints. Traditional floral prints have been reinvented and texture has been added with painterly styles and abstract prints. Fabrics are lux, light and airy making for pretty but minimal silhouettes.

The Great Outdoors

Easy contemporary pieces are worked into this outdoors story which sees an array of prints including apples, birds, butterfly and leafy prints transform together to capture the spirit of the great outdoors. A mellow colour palette mixes earth tones and muted colours to create fresh pieces which are easy to wear day or night.